Audit and analysis of existing products
• Research and analysis of products to identify potential for
improvement and customization.
• Assessing consumer reviews
and preferences of the target audience.
Development of an improvement concept
• Identifying key aspects and characteristics of the product
that require improvement or change.
• Conceptualize
improvements including design, functionality, packaging and
other consumer attributes.
Prototyping and testing
• Development of prototypes with improved characteristics for
testing.
• Conducting tests with the target audience to
assess the acceptability of changes.
Implementation of improvements
• Optimization of the production process to implement
improvements in mass production.
• Update packaging and
marketing materials to reflect improvements made.
Marketing and product relaunch
• Development and implementation of a marketing strategy to
promote updated products.
• Organizing advertising
campaigns and PR events to inform the market about new product
benefits.
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